Creating attributes which combine to make up an audience.
string
,
a number
or a boolean
. You can use the Attributes tab under Audiences to create and manage all your user attributes.
When you create a new audience, you can choose different matching functions depending on the Attribute format viz.
comparison operations like greater than
or equal to
for number, starts with
for string and true/false
for boolean
User Management
-> Audiences
-> Attributes
Create Attribute
.