A successful pricing strategy needs to look beyond a one-size-fits-all strategy. Corrily Audiences help you get a deeper understanding of how your user base is reacting to your current pricing and packaging, any experiments that you run, or any price or packaging changes that you roll out. For e.g. your link shortener subscription service may generally be seeing higher churn amongst the freelancers audience segment, and boutique creative studios may have higher willingness to pay for your products. Corrily Audiences can not only help you uncover these insights, you can also use these insights in your price segmentation strategy. A Corrily Audience can consist of any number of custom attributes. For e.g. you can create an audience called Young students, using a combination of attributes Age and User Type.

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To create a new Corrily Audience:

  • Navigate to User Management -> Audiences
  • Click on Create Audience
  • Give the audience a name, such as “Young Students”
  • Choose the relevant Attributes (these need to be pre-defined)
  • Select the desired matching function
  • Specify Attribute value