Experiments
Packaging Experiments
Experiments
Packaging Experiments
How Corrily runs packaging experiments.
Corrily’s packaging experiments allow you to test various packaging strategies for your entire user base or a subset of users to test what combination of products and plans work best for them. You can use a packaging experiment to test:
- Different combination of plans for e.g. say you have 4 tiers of your product offering -
Basic, Pro, Team, Advanced
. A packaging experiment allows you to test showing different combination of those plans to different users (including targeted segments), and decide what’s the optimal combination - A packaging experiment also allows you to test different copies, feature highlights etc. by creating different variants
of the same plans say
Basic VariantA
v/sBasic VariantB
How to run a packaging experiment?
- To set up a packaging experiment, you need to select the the experiment objective
- Define the packages:
- Select which products or plans go into which packages
- If you have an existing packaging strategy, that variant forms your
control group
- Define which countries or audiences should be included in the experiment i.e. who is part of the experiment
- Select the traffic allocation strategy i.e. decide whether you want to manually set traffic allocation across each experiment treatment, or let Corrily automatically manage traffic allocation*
- Provide additional information such as historical churn data for your individual products
- Once an experiment is set up, you can
Submit for Review
- Corrily’s experimentation team reviews and takes the experiment Live