> ## Documentation Index
> Fetch the complete documentation index at: https://docs.corrily.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnel Analytics based on Billing Data

> Learn about the definitions of Funnel Analytics metrics based purely on Billing Platforms Data

# Corrily Analytics Modes explained

Corrily Platform provides multiple subproducts:

1. Price Management Dashboard and API
2. Paywall Builder (No-Code Paywalls)
3. **Analytics Platform**
4. Experimentation Platform

Corrily Analytics Platform aims to provide you with deep insights about your subscription metrics and company performance. It can be used separately from  the rest of the Platform.

Corrily Analytics Platform can be used in two modes:

* `Billing Data Analytics` (active by default and would work once you connect Stripe, Recurly, Chargebee or other billing platforms)
* `Billing & Users Data Analytics` (provides more advanced analytics over your user flow, but requires you to start using [Corrily Price Management API](/integrations/03_api-integration) or Corrily [Web-](http://localhost:3000/integrations/02_paywall-integration) or [Mobile-](http://localhost:3000/integrations/04_ios-integration) Paywalls)

<Note>
  This article explains `Billing Data Analytics` metrics.
  To learn more about `Billing & Users Data Analytics` mode, please go to [this page](/metrics/03_funnel_analytics_corrily_data).
</Note>

***

# Billing Data Analytics Metrics Definition

All the metrics below are calculated based on the Billing Platform Data.
Typically, Billing Platforms provides Customers, Subscriptions, Invoices and Transactions data,
which is used to compute the metrics below.

## Conversion Metrics

### Number of New Subscribers

Number of Customers who are starting a subscription for the first time, either a free, trialing or paid subscription

### Number of New Trialing Subscribers

Number of Customers who are starting trials

### Number of New Paying Subscribers

Numbers of Customers who started a paid subscription for the first time

### Trialing to Paying Subscribers Conversion Rate

Percentage of trialing subscribers converting to paid subscribers

## Revenue Metrics

### Monthly Recurring Revenue (MRR)

Total recurring revenue every month.

MRR is a measure of the predictable and recurring revenue components of the subscription business.
It is a critical metric for subscription-based companies as it provides insight into the financial health
and trajectory of the company.

### Monthly Recurring Revenue Changes

Changes in MRR, including new MRR, Expansion, Contraction, and Churn

### Average Revenue Per Subscriber (ARPS)

MRR, divided by the number of active subscribers

### Average LTV per Subscriber

Expected lifetime value of a subscriber from sign-up to churn

```
LTV per Subscriber = ARPS / Percentage of Subscribers Churning
```

LTV is a prediction of the net profit attributed to the entire future relationship with a customer.
It is important for understanding the long-term value of customer relationships.

## Retention Metrics

### Number of Active Subscribers

Number of Subscribers, active by the given date

### Number of Subscribers Churning

Number of subscribers canceling their subscription

### Percentage of Subscribers Churning

Percentage of active subscribers cancelling their subscriptions

### MRR Churn

MRR impact of churning subscribers

### Percentage of MRR Churning

Percentage of total MRR churning